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Frontera Announces April 2010 Earnings

San Diego, CA - May 14, 2010 - Frontera Investment, Inc., (OTC-FRNV) has announced that the Company posted a pretax profit for the month of April 2010 of $4,343 compared to a pretax loss of $64,284 for April 2009.


Earnings before interest, taxes, depreciation, and amortization (EBITDA) from store operations for April 2010 increased 85% to $130,635 from $70,732 for the month of April 2009. Total EBITDA (after corporate overhead) for April 2010 increased $89,399 to a positive $64,284 from a loss of $25,115 for the month of April 2009.


On May 1, 2010, the Company opened a new store in Dinuba, California.


Frontera Investment Inc.’s primary target market, the Hispanic market, is currently estimated at 40 million customers. Over half of those consumers do not use any form of banking service. In addition, of all the households in the United States, approximately 35 percent either do not use a banking service or they use alternative financial services, positioning Frontera Investment, Inc. as a prime option for consumers in those markets.


Frontera provides financial services to the fast growing un-banked and under banked U.S. Hispanic market through a revolutionary one-stop shop concept. Frontera’s model is unique and highly successful as a result of the combination of a full service, high volume, low cost concept of providing a branded check cashing, money transfer and lending products through a customized proprietary and highly differentiated technology platform. Frontera currently operates 10 stores in California.


Forward-Looking Statements:
Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete expansion within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; ability to raise capital to support its growth strategy; changes in business strategy; and the successful integration of newly acquired businesses.


Please forward any inquiries to:
Allan C. Youngberg, CFO
IR@fronterainvestment.com or call 858-549-7061