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Frontera Announces Fourth Quarter 2008 Revenues; New Stores; and Appointment of New Chairman

San Diego, CA, January 6, 2009 - Frontera Investment, Inc. (OTC:FRNV) announcedannounced today that fourth quarter revenues ended December 31, 2008 totaled $1.92 million, a 59% increase over fourth quarter revenues ended December 31, 2007 of $1.20 million. Total revenues for 2008 were $6.96 million, a 64% increase over 2007 revenues of $4.24 million.

Frontera has entered into two separate agreements to acquire five money transfer stores in San Diego County. The seller will also remain the exclusive money transfer company in those locations. Two of the five stores will be closed and combined with existing Frontera stores, increasing revenues in those locations. Frontera will add all its services to the remaining three stores. Frontera currently operates 7 stores in Southern California and has previously announced plans to open two new stores in first quarter of 2009, which will bring the total number of stores in operation to 12.

Frontera also announced the appointment of Michael Herman as Chairman of the Board. Mr. Herman has 29 years of experience in leading high growth companies in both financial and asset management services. Mr. Herman has been responsible for building and managing billions in corporate assets for both public and private companies. Gil Partida, CEO, stated, "I am very pleased that Mike has accepted the role of Chairman. He is extremely well qualified for the job and has spent a significant amount of time over the last six months learning the business and helping set company strategy." Mr. Herman added, "I am very excited about working with all of the staff at Frontera to implement on our proven strategy, while continuing to focus on existing and new store growth plus increased store profitability. The Frontera model has been developed with a diversified menu of targeted products and services specifically designed to support our community of customers during all economic market challenges."

The Hispanic market is currently estimated at 40 million consumers, over half do not use any form of banking service. About 35 percent of the total US households are un-banked or use alternative financial services companies.

Forward-Looking Statements:Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete expansion within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; changes in business strategy; and the successful integration of newly acquired businesses.

Please forward any inquiries to:
Allan Youngberg, CFO
Frontera Investment, Inc.
IR@fronterainvestment.com
858.549.7061