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Frontera Investment Announces Reverse Merger into Bidnow.com

San Diego, CA March 19, 2008 – Frontera Investment, Inc. announced today that Frontera and Bidnow.com, Inc. (OTC:BDNW) have completed a reverse merger transaction whereby Frontera’s business assets and operations were merged into Bidnow.com, Inc. whose common stock trades on the “Pink Sheets” under the symbol BDNW. Frontera shareholders now own approximately 85% of all common stock outstanding of Bidnow as a result of the previously announced 15 to 1 reverse stock split, the conversion of all preferred shares to common stock and newly issued shares to Frontera shareholders.

Frontera is the first company that has developed a “one stop shop” approach to delivering a full menu of financial services to the unbanked Hispanic consumer and is headquartered in San Diego, California.

Due to today’s reverse merger announcement, the Company has applied for a new CUSIP number, notified the transfer agent of all necessary instructions to complete the issuance of share certificates and will notify all regulatory agencies in the near future.

This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, the Company's ability to develop operations, the Company’s ability to consummate and complete an acquisition, the Company’s access to future capital, the successful integration of acquired companies, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition, sales and other factors that may be identified from time to time in the Company's public announcements.

This press release is provided for information purposes only and is not intended to constitute an offer to sell or a solicitation of an offer to buy securities.
Please forward any inquiries to:

Frontera Investment, Inc.
7094 Miratech Drive, Suite 100
San Diego, CA 92121

Investor relations contact: Allan Youngberg, CFO at 858-549-7061 or
ayoungberg@fronterainvestment.com