> News

Frontera Investment Announces Acquisition of New Store

San Diego, CA April 3, 2008 – Frontera Investment, Inc., formerly Bidnow.com, Inc. (OTC:BDNW) announced today that it has acquired a profitable financial services store in Oxnard, California, CW Check Cashing. Frontera is in escrow to acquire a high volume store (also in Oxnard, CA) within the next 45 days. Frontera now has 6 stores (four full service branches and two manned kiosks).

Frontera utilizes advanced technology to offer competitive prices on a wide range of financial products and services, including check cashing, loans (payday and gold jewelry loans), money transfers, and tax preparation. Frontera’s mission is to be the first full service, low cost, Hispanic financial services brand servicing the alternative financial services market.

The Hispanic market is currently estimated at 40 million consumers, half are un-banked. About 35 percent of the total US households are un-banked or use alternative financial services companies.

This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, the Company's ability to develop operations, the Company’s ability to consummate and complete an acquisition, the Company’s access to future capital, the successful integration of acquired companies, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition, sales and other factors that may be identified from time to time in the Company's public announcements.

Please forward any inquiries to:

Rob Wells
Kerry Associates, Inc.
info@stockprofiler.us
603-621-9420