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FRONTERA ANNOUNCES GRAND OPENING OF NEW STORE IN ENCINITAS, CALIFONIA

San Diego, CA April 7, 2009 - Frontera Investment, Inc. (OTC:FRNV) announced today announced today that it opened its 8th store on April 1, 2009. This new store is licensed for all of Frontera's products and services, including its gold lending product and is located in Encinitas, California. Frontera now operates seven full service branches and one full service kiosk. As previously reported, 4 additional stores are in the pipeline which the Company plans to open within the next six months as funding is obtained to satisfy the acquisition costs and working capital requirements of each new store.

Frontera also announced that it has filed its 2008 Annual Report with Pink OTC Markets Inc. (the leading inter-dealer electronic quotation and trading system in the over-the-counter OTC securities market) on March 27, 2009. The report can be viewed on the web site at www.pinksheets.com or on the Frontera web site at www.fronterainvestment.com.

The Hispanic market is currently estimated at 40 million consumers, over half do not use any form of banking service. About 35 percent of the total US households are un-banked or use alternative financial services companies. Frontera currently operates seven stores in California.

Forward-Looking Statements: Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete expansion within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; ability to raise capital to support it growth strategy; changes in business strategy; and the successful integration of newly acquired businesses.
 
Please forward any inquiries to:
Allan Youngberg, CFO
Frontera Investment, Inc.
ayoungberg@fronterainvestment.com
858.549.7061