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Frontera Investment Announces New Ticker Symbol

San Diego, CA April 15, 2008 – Frontera Investment, Inc. (OTC:FRNV), formerly Bidnow.com, Inc. (OTC:BDNW) announced today that it has been assigned a new ticker symbol from NASDAQ. This symbol change was effective at opening of trading today along with the name change to Frontera Investment, Inc.

Frontera utilizes advanced technology to offer competitive prices on a wide range of financial products and services, including check cashing, loans (payday and gold jewelry loans), money transfers, and tax preparation. Frontera’s mission is to be the first full service, low cost, Hispanic financial services brand servicing the alternative financial services market.

The Hispanic market is currently estimated at 40 million consumers, half are un-banked. About 35 percent of the total US households are un-banked or use alternative financial services companies.

Forward-Looking Statements

Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete expansion within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; changes in business strategy; the successful integration of newly acquired businesses; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Please forward any inquiries to:

Thomas Sculley
Stock Profiler.US,LLC
info@stockprofiler.us
603-621-9420